👉 The tourism fluid refers to the dynamic and interconnected nature of modern travel, where tourists' choices, preferences, and behaviors are influenced by a multitude of factors including digital platforms, social media, economic trends, environmental concerns, and personal experiences. This fluidity means that travel patterns are constantly evolving, with tourists increasingly seeking unique, sustainable, and personalized experiences. The tourism fluid challenges traditional models of travel planning and marketing, as it emphasizes adaptability and responsiveness to changing global conditions, technological advancements, and shifting consumer values.